The making of typographic man, the first of several books in which he examined communications and society. First published in 1962, marshall mcluhan s the gutenberg galaxy studies the emergence of what its author calls gutenberg man, the subject produced by the change of consciousness wrought by the advent of the printed book. Readers will be amazed by mcluhan s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we. As mcluhan explains in his preface to the gutenberg galaxy 1962.
This new edition of the gutenberg galaxy celebrates both the centennial of mcluhan s birth and the fiftyyear anniversary of the books publication. The making of typographic man pdf the gutenberg galaxy. Marshall mcluhan project gutenberg selfpublishing ebooks. But in the mcluhan mountains, the gutenberg galaxy remains mount everest, and there one must begin. Since its first appearance in 1962, the impact of the gutenberg galaxy has been felt around the world. The making of typographic man mcluhan, marshall the gutenberg galaxy catapulted marshall mcluhan to fame as a media theorist and, in time, a new media prognosticator. The gutenberg galaxy develops a mosaic or field approach to its problems. Jul 31, 2011 the gutenberg galaxy catapulted marshall mcluhan to fame as a media theorist and, in time, a new media prognosticator. How tech created a global village and put us at each. The gutenberg galaxy catapulted marshall mcluhan to fame as a media theorist and, in time. The making of typographic man is a book by marshall mcluhan, in which he analyzes the effects of mass media, especially the printing press, on european culture and human consciousness. The gutenberg galaxy catapulted marshall mcluhan to fame as a media theorist and, in time, a new media prognosticator. As richard kostelanetz describes in an article, mcluhan viewed world i would specify western history as consisting of four stages.
The first of two selections by mcluhan, the galaxy reconfigured talks about the transformation of society through the introduction of print technology, how these society come into existence is due the centuries of transformation that. The chairman of the selection committee was mcluhan s colleague at the university of toronto and oftentime intellectual sparring partner, northrop frye. If a technology is introduced either from within or from without a culture, and if it gives new stress or ascendancy to one or another of. The new york times think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. This edition also includes new introductory essays that illuminate mcluhan s lasting effect on a variety of scholarly fields and popular culture. Marshall mcluhan on the mobile phone issue 87 philosophy now.
Fifty years after its initial publication, this landmark text is more. In a 1978 debate with william gass at the university of cincinnati, john gardner said the fiction of anthony trollope is rarely taught because its all clear. In his 1962 book the gutenberg galaxy, the media theorist marshall mcluhan gave us the memorable term global village to describe the worlds new electronic interdependence. It popularized the term global village, which refers to the idea that mass communication allows a villagelike mindset to apply to the entire world. The gutenberg galaxy by marshall mcluhan nook book ebook.
Download it once and read it on your kindle device, pc, phones or tablets. Get your kindle here, or download a free kindle reading app. The social theorist marshall mcluhan, in his book the gutenberg galaxy, posited that the printing press resulted in what he called typographic man humans with a new consciousness. Such a mosaic image of numerous data and quotations in evidence offers the only practical means of revealing causal operations in history. The making of typographic man by mcluhan, marshall and a great selection of related books, art and collectibles available now at. Is it not absurd for men to live involuntarily altered in their inmost lives by some mere technological extension of our inner senses. Marshall mcluhan books list of books by author marshall mcluhan. Mcluhan sums up the process early in the gutenberg galaxy. Mcluhan applied such terms to his own style of writing, and to the electronic media as compared with the traditional book. Use features like bookmarks, note taking and highlighting while reading the gutenberg galaxy.
Marshall mcluhan on the mobile phone peter benson sees a prophets message come to fulfilment through net and cell. Marshall mcluhan a mustread for those who inhabit todays global village, the gutenberg galaxy is an indispensable road map for our evolving communication landscape. The alternative procedure would be to offer a series of views of fixed relationships in pictorial space. Perhaps the best way to think of mcluhan is as a belated modernist. The book that helped establish mcluhan as the original media guru. A propos of his axiom, the medium is the message, mcluhan argues that. Living in marshall mcluhans galaxy books the guardian. Mcluhan s the gutenberg galaxy won canadas highest literary award, the governorgenerals award for nonfiction, in 1962. Mcluhan was an early contributor to the field of book history. The making of typographic man, mcluhan traces psychological, social, and cultural effects of printing in the western world. Fifty years after its initial publication, this landmark text is more significant than ever before. The making of typographic man is a 1962 book by marshall mcluhan, in which the author analyzes the effects of mass media, especially the printing press, on european culture and human consciousness.
See all books authored by marshall mcluhan, including the medium is the massage, and understanding media. The very first sentence of the gutenberg galaxy announces that it develops a mosaic or field approach to its problems. The gutenberg galaxy is as much a document of magisterial modernism as ulysses, the cantos, or the waste. It helped establish marshall mcluhan as the original media guru. Abstractunderstanding media is marshall mcluhans most. In his first work dealing with the history of the book, the gutenberg galaxy. In the book, mcluhan showed how alphabetic writing, the printing press and later media, affect thought, which in turn affects social organization. Marshall mcluhan simple english wikipedia, the free. Mcluhan finally won wide recognition in 1962 for the gutenberg galaxy, which won him the governor generals award for critical prose, canadas highest literary prize. Our lives are more and more determined by technologies, in particular by technologies that allow us to communicate with one. Marshall mcluhan s the gutenberg galaxy is subtitled the making of typographic man, and the study is precisely that. Sep 20, 2014 the gutenberg galaxy, the work that concerns me today, is mcluhan s interpretation of a shift in mediums. Jan 15, 2019 the gutenberg galaxy by marshall mcluhan, 1969, signet books edition, in english.
A new interior design updates the gutenberg galaxy for twentyfirstcentury readers, while honouring the innovative, avantgarde spirit of the original. The book the gutenberg galaxy holds the chapters of the galaxy reconfigured, and the medium is the message. The making of typographic man by marshall mcluhan 895 ratings, 4. A vivid and comprehensive exploration of this pioneering thinker, understanding mcluhan is a must for everyone facing the challenges of an electric world. Understanding media expands upon the argument made in mcluhans previous work the gutenberg galaxy. Mcluhan passed away before it went to press, but logan always intended to finish it.
Books, publications and other writing by marshall mcluhan. The making of typographic man is a 1962 book by marshall mcluhan, in which the author analyzes the effects of mass media. World heritage encyclopedia, the aggregation of the largest online encyclopedias available, and the most. The gutenberg galaxy kindle edition by marshall mcluhan. Mcluhan defined media in the broadest sense as extensions of the human body, expanding our ears or eyes or nervous systems, changing. Essential mcluhan essential mcluhan edited by eric mcluhan and frank zingronelondon first published 1995 by house.
84 1476 456 993 156 729 1332 1368 1429 964 566 1574 677 1575 1173 863 1325 388 96 726 771 1549 1111 1072 1177 716 862 197 1191 1052